PVH Europe × DMIxA color success story, continued. Direct supplier collaboration on lab dips and bulk, since 2019.
The collaboration between PVH Europe and DMIx by ColorDigital exemplifies the future of digital color management in the global textile industry. The journey began in 2019 when the teams started onboarding the first suppliers, forging a highly successful partnership in digital color communication and quality control across lab dips and bulk production. In June 2024, PVH Europe extended the contract for another two years, expanding the application to the international production of the Tommy Hilfiger brand.
“We see strong results and a robust partnership between PVH Europe and DMIx by ColorDigital. DMIx's ease of adoption by the supply chain and its ability to provide comprehensive insights into running processes are core factors of our success.”Sibel Can · Color Director, PVH Europe
Streamlined supplier onboarding with significant time savings. Extensive positive feedback from the supply chain itself. The clear communication of standards and automated quality control via DMIx MatchBox and BulkControl led to a 50% reduction in lead times.
The unique DMIx setup allows PVH to connect directly with every supplier, a seamless communication channel between experts on both sides. Transparency on major KPIs is established across the entire supply chain.
With a fully digital process and instant feedback loops via DMIx, lab-dip quality has increased significantly. As a consequence, color-related claims on bulk production have nearly diminished.
Automated supplier feedback, full transparency at any time, minimal dispatch of physical samples and the reduction in claims have together driven significant cost efficiencies, a robust ROI case for a global apparel group.
“We see strong results and a robust partnership between PVH Europe and DMIx by ColorDigital. We are excited about the new developments already in planning.”
“We are highly motivated by the extension of our relationship and ready to deliver new possibilities to the existing platform. With the upcoming challenges in global legislation and the need for more efficient tier chains, adopting digital ecosystems like DMIx makes absolute sense.”
In June 2024, PVH Europe extended the DMIx contract for another two years, expanding the application to the international production of the Tommy Hilfiger brand. New developments are already in planning, together.
This partnership is set to keep shaping the textile and fashion industry, demonstrating the transformative impact of digital color technology in streamlining operations and enhancing product quality.
60 minutes on your real supplier setup. We map the lab-dip and bulk loops you could replace.
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