DMIx by ColorDigital.
We build the reality layer between product and data.
Creative decisions only create value when everyone shares the same reality.
DMIx was founded to eliminate misunderstandings between brands and suppliers. Not by forcing better communication, but by creating a shared product reality that everyone can rely on.
Explore the DMIx journey →The problem was never a lack of talent. It was a lack of shared understanding.
Value creation in fashion and textile breaks down when brands and suppliers technically communicate, but do not truly understand each other. The consequences: misunderstandings, endless sampling loops, rising costs and delays across the supply chain, especially where color, material and appearance are involved.
Unity doesn't come from better words. It comes from shared reality.
We didn't want to build another communication tool. We wanted to create unity as the common basis where brands and suppliers see, measure and approve the same reality.
Mission
Product reality every function shares, across every boundary.
Why PRM
Without validated reality, every PIM, PLM and DAM is guessing.
Tech & Platform
Cloud-native, EU-hosted, modular, API-first.
Security
ISO 27001 / TISAX in preparation. EU hosting, SSO, audit trail.
One reality. Shared by everyone making the product.
Step by step, from spectral color workflows to a trusted platform.
Founded in 2015, DMIx evolved step by step. What started with spectral digital color workflows became a platform trusted by global brands and suppliers.
- 012015
Company founded
- 022016
Platform development begins
- 032017
MatchBox and first enterprise customers
- 042018
Material Library and PaX
- 052019
CoopR, MatchBox Bulk, 3D Magic
- 062022
ISO certification
- 072023
SamplR development starts
- 082024
TISAX certification and SamplR launch
- 092025
SamplR extended with color measurement
Built from industry experience, not hype.
Across product, color science and engineering.
Core location and development hub.
Built from industry experience, not hype.
„We believe the future of the industry will not be driven by more tools, but by fewer interpretations. Shared reality will become the foundation for speed, sustainability and trust.", Gerd Willschütz, Managing Director
How we think and work
We believe precision is a form of respect. Respect for creativity. Respect for partners. Respect for the planet. We align reality so collaboration and communication become understandable, reliable and scalable. We do not simplify reality. We align it.
How we achieve this
We create unity through shared product reality. We translate creative decisions into objective, digital standards. That makes DMIx a Product Reality Management System (PRMS). Sustainability starts at the moment decisions are made right the first time.
Why this matters
When reality is shared, waste is prevented before it happens. Unnecessary samples disappear. Rework cycles are reduced. Resources are used with intention, not correction. Shared product reality reduces physical waste, energy consumption and material loss across the supply chain.
With brands & suppliers who take reality seriously.
