01
Enhanced accuracy and consistency
Colors remain consistent from digital design to physical production. Spectral color management eliminates human error and subjectivity.
Case Study · Furnishing Textiles
Bru Textiles × DMIx
Maintaining color consistency across an international supply chain, digital, spectral, scalable.
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Background
A global leader in furnishing textiles, taking digital further.
Bru is a global leader in fabric distribution, providing millions of metres of upholstery and drapery fabrics for commercial and residential use annually. The company is also an industry leader in using digital technologies to push the furnishing textile industry forward, building workflows that are efficient and support collaboration across the value chain. Maintaining color consistency across an international supply chain required Bru to address several key aspects: regional discrepancies in color matching, dependency on physical samples that delayed approvals, operational and environmental costs from sample shipments, and the need for a scalable, digital solution that simplifies access for external stakeholders.
The Challenge
Four friction points in international color communication.
- 01Regional discrepancies in color matching
- 02Dependency on physical samples delaying approvals
- 03Operational and environmental costs from sample shipments
- 04Simplified access to the color library for external stakeholders
The Solution
DMIx as the foundation of spectral color precision.
DMIx has become the foundation of Bru's spectral color measurement and management, delivering a digital-first approach that streamlines and elevates workflows.
Key features
Three levers that carry the Bru setup.
01
Spectral color precision
Digital representation of colors ensures light-independent accuracy. Subjective discrepancies are eliminated, consistency across materials and lighting conditions.
02
Centralized DMIx library
A structured, searchable database with spectral color values and fabric information. Collections can be grouped and managed efficiently.
03
API integration for external access
Seamless collaboration via the Twinbru platform: stakeholders search for colors efficiently and instantly retrieve matching fabric options.
“DMIx has transformed how we manage color, helping us achieve precision, efficiency and a greener footprint while enhancing collaboration across our network.”Bru Textiles · Partnership statement
Results
What Bru has achieved with DMIx.
02
Accelerated time-to-market
Bru can respond to market demands faster, approval timelines have been reduced through digital spectral data and centralized access.
03
Cost and environmental savings
Reduced dependency on physical samples also reduced shipping costs and carbon footprint. Optimized workflows improved resource efficiency across the global supply chain.
04
Improved user experience
External users benefit from an intuitive, fast and reliable color search experience, enhancing collaboration with Bru's platform.
Conclusion
The partnership between Bru and DMIx has enhanced color consistency and collaboration, empowering Bru to deliver exceptional service while embracing sustainability. This approach supports immediate operational goals and lays the foundation for growth and innovation in the textile industry.
Your setup
Run color across your international supply chain, like Bru.
60 minutes on your color library, your supply chain, your API. We'll show you where DMIx fits in.