PartnershipPartnership · Industrial Thread

CoatsCoats × DMIx

A new digital colour and product-development hub for one of the world's largest thread manufacturers.

Desplázate
Background

A strategic partnership across one of the world's largest thread businesses.

Coats Group plc is the world's leading manufacturer of thread and structural components for apparel and footwear, and a pioneer in performance materials. The FTSE250 company operates in around 50 countries with a permanent workforce of more than 16,000, serving customers across apparel, footwear, automotive, telecoms, personal protection and outdoor goods. In 2025, Coats and DMIx announced a strategic partnership to build a centralised platform for colour development and cross-functional collaboration, from initial design through to delivery. The partnership brings DMIx's spectral-based colour workflows, scalable 3D asset libraries and digital twin capabilities into Coats' product development process. The goal: fewer physical samples, faster decisions, and a shared, verified reality between Coats' teams, partners and customers, supporting both development speed and Coats' Science Based sustainability targets for 2030 and beyond.

What's ahead

What the partnership is built to do.

This is a newly announced partnership, so the results are still ahead of us, not behind us. Here's what Coats and DMIx are working toward:

01

Reduce physical sampling

Cut dependency on physical samples across Coats' development cycle, in favour of validated digital workflows.

02

Accelerate decisions

Speed up colour and product decisions between Coats' teams, partners and customers, with one shared digital reference.

03

Support sustainability targets

Contribute measurable progress against Coats' Science Based sustainability targets for 2030 and beyond.

04

One centralised platform

Give Coats a single, cross-functional platform that connects colour development to delivery across the value chain.

Voices

From both sides of the partnership.

Partnering with DMIx is an important step in our journey to modernise and digitise how we work across the value chain. This collaboration supports our ambition to deliver greater speed, accuracy, and sustainability in product development, while enabling stronger connections between our teams, partners, and customers.

Adrian Elliott
Divisional CEO, Apparel and Chief Commercial Officer, Coats

We're excited to welcome Coats to the DMIx platform. Together, we're setting a new benchmark for digital collaboration in the textile industry, one that's built on precision, transparency, and sustainability.

Gerd Willschütz
COO and co-founder, DMIx
Conclusion

At DMIx, we're proud to welcome Coats to the platform. A company operating across roughly 50 countries and several industries brings exactly the scale and complexity DMIx is built for: one shared, verified colour and product reality, from a design studio to a Tier 1 factory floor. We'll share concrete outcomes from this partnership as the rollout progresses.

Let's talk

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